Background
In 1998, I led a project for employees at HSBC Asset Finance (UK) Ltd, in association with the charity Children's Aid Direct (formerly Save the Children), to create a computer centre and English language school in Azerbaijan for use by young people disenfranchised by war. The project, supported at the most senior management levels, was taken on as part of a culture change programme. It came about in response to a challenge to the company from their culture change consultants to:
- Raise £100,000 in 100 days
- Deliver the funds travelling 4,500 miles round trip outside the UK, in 76 hours
- Get on TV
- All on a budget of £45!
Images from Azerbaijan
